ONGEKEND is daring. ONGEKEND does it differently. It gives young artists the chance to make their work known, thus known and appreciated. ONGEKEND is creative. It would be nice if it was imitated then it would be proved to be innovative not only creative. Creativity is what the economy now demands. Creativity is not only the content but the mentality in the process of acting. In the world of art, this mainly means creativity in presenting and selling art. I speak as a cultural economist in noticing the values of art. ONGEKEND is a good example that things can be possible. It is in the interest of artists and art lovers to become a success.